Asia Travel Booming Despite China’s Slow Recovery

Executives at the world’s largest hotel companies are all reporting extremely strong growth in Asia.

Skift reviewed the latest earnings calls from Marriott International, Hilton, IHG Hotels and Resorts, Accor and Wyndham Hotels and Resorts. While terminologies may differ, the message is broadly similar – even though China’s recovery remains uneven, there is strong demand for Asia.

“By region, fourth quarter RevPAR (revenue per available room) was again strongest in APEC (Asia Pacific excluding China), which continues to benefit from double-digit rooms growth as well as solid macroeconomic growth in many countries,” Marriott CEO Tony Capuano said at the company’s latest earnings call.  

Capuano also mentioned double-digit RevPAR increases in India, Japan and Australia.

For Hilton, RevPAR for APEC in 2025’s fourth quarter climbed 9.2%. Accor said its MEA-PAC region delivered 7.6% RevPAR growth in the quarter. Excluding