HAMA Europe announces Brookfield Asset Management as the winner of the 10th Annual Asset Management Achievement Award

HAMA Europe was delighted to announce today at IHIF EMEA conference in Berlin, that Brookfield Asset Management (“Brookfield”) has won the 10^th Annual HAMA Europe Asset Management Achievement Award for its Moxy Barcelona project. 

Brookfield acquired the 414-key Expo Hotel Barcelona in September 2021 as part of the Selenta portfolio. After a €28 Million comprehensive refurbishment, the hotel re-branded in October 2024 as part of Marriott International’s Moxy brand. The capex program included a full renovation of all guestrooms, public areas, F&B outlets, MICE facilities, and pool as well as the creation of a new rooftop restaurant, operated by Confiteria Group. 

The asset valuation increased significantly in four years since Brookfield’s acquisition, driven by the comprehensive refurbishment project, the introduction of the Moxy brand, asset management institutionalization and performance uplift.

The HAMA Europe Award was established to recognise the key role played by hotel asset management in sustainably growing asset value and driving underlying investment returns. Brookfield’s Moxy Barcelona project is an excellent example of asset managers taking a holistic approach to value creation with their asset management plan, then working diligently to fully implement their strategies to achieve exceptional returns.

Current Chair of the Awards Committee, Harriet Durbin

The award celebrates its’ 10^th anniversary this year and is co-sponsored by Questex Hospitality and HotStats. The award was presented at the IHIF EMEA conference in Berlin during HAMA Europe’s breakout session on Tuesday 24 March 2026. 

Some outstanding prior winners of this award include Pygmalion Capital, Iconic Luxury Hotels, London & Regional Properties, Pyramid Hotel Group, Global Holdings, Starwood Capital, Amaris Hospitality, The Social Hub and Henderson Park & EQ Hotels, with investments that have spanned from single assets to large portfolios, collectively demonstrating the breadth of the hotel asset management discipline. 

For more information, please visit https://hama-europe.org/ 

About HAMA Europe

HAMA Europe is an association of professional individuals who are dedicated to the enhancement of hotel and hospitality asset values. The Hospitality Asset Managers Association (HAMA) Europe was founded in 2014 to provide European hospitality asset managers with intense semi-annual forums, industry communications and professional development. HAMA Europe promotes ethical standards of conduct and mutual respect among members and the hospitality industry. HAMA Europe members are involved in asset management, acquisition, financing and disposition of hotels and resorts and are directly responsible for making decisions concerning capital investments, renovations, asset repositioning, operational policies and brand and management selection. Our membership roster includes representation from institutional funds, individual owners, private equity investors, real estate groups and third-party asset management firms dedicated to the hospitality industry. As a non-profit organisation, HAMA Europe, through its members presence at HAMA Europe meetings and industry events, continues to advance its stated purpose to promote the enhancement of hotel asset values.