White Lodging Acquires Sheraton Raleigh Hotel, Shares Planned Renovation and Westin Conversion

An exciting acquisition in Raleigh for White Lodging. White Lodging, one of the hospitality industry’s leading hotel development, ownership, and management companies, is pleased to announce its acquisition of the Sheraton Raleigh Hotel. The 353-room property is in the heart of downtown Raleigh, within walking distance of the Raleigh Convention Center.  White Lodging will also manage the newly acquired hotel.

White Lodging expects to undertake a comprehensive transformation of the property and its amenities, including a brand evolution from a Sheraton to a Westin. The renovation will include elevated guest room and public-area enhancements, as well as added meeting space and reimagined food and beverage concepts. White Lodging is currently working on design and construction plans for the renovation and anticipates starting the renovation in early 2027.

This investment strongly supports White Lodging’s growth strategy, which spans premium urban ground-up development, strategic acquisitions like this one, and select third-party management agreements

Conner White, Vice Chair and Chief Investment Officer at White Lodging

This acquisition is White Lodging’s first in Raleigh. In North Carolina, White Lodging developed, owns and operates the JW Marriott Charlotte along with approximately 60 other hotel properties in 17 markets. The company will open its newest development, Hotel Trinity Austin, Autograph Collection, in Texas later this year.

This hotel provides an exciting opportunity to enhance the quality of the hotel with an expanded convention center in the works and growing leisure demand

Jean-Luc Barone, President and Chief Executive Officer at White Lodging

About White Lodging

White Lodging, established in 1985 by hospitality icon Bruce White, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. The company develops, owns and manages a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of approximately 60 premium hotels; a private collection of world-renowned luxury ranches; 50 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging focuses on hiring and developing hospitalitarians that are committed to exceptional service and fostering meaningful connections. White Lodging is the second highest in the 2021 J.D. Power Guest Satisfaction Benchmark for third-party management companies, and has been near the top since the first benchmark was published. For more information about White Lodging, visit www.whitelodging.com or follow the company on LinkedIn, Instagram and Facebook.