Landingplace Hotels Launches Strategic Ownership Platform Supported by London OTC ISIN Bond Program

Officials of Landingplace Hotels, a next-generation hotel franchisor founded by experienced hospitality operators, today announced the launch of Landingplace Holdings, a strategic ownership platform designed to acquire and convert existing hotels into Landingplace-branded properties while supporting the company’s long-term franchise growth strategy. The announcement comes nearly one year after Landingplace introduced its first two brands, reflecting the company’s rapid progress in building an owner-focused hospitality platform backed by institutional capital.

To support this initiative, Landingplace Holdings has established a corporate bond program with an assigned International Securities Identification Number (ISIN) and is eligible for trading through London-based OTC markets, providing institutional-grade infrastructure to support the acquisition and repositioning of hotels aligned with the company’s conversion-focused brands. The program establishes a scalable capital framework designed to support Landingplace’s initial portfolio of corporate demonstration properties and accelerate early franchise system growth.

The corporate ownership platform will focus initially on a small number of corporate demonstration properties designed to showcase the Landingplace operating model and provide real-world case studies for prospective franchise partners. The initiative allows Landingplace to demonstrate the operational philosophy behind its brands through real-world proof-of-concept properties.

From the beginning, Landingplace was designed as an owner-first platform built by operators who understand the realities of hotel ownership. Launching Landingplace Holdings allows us to put that philosophy into action by acquiring and converting properties ourselves, demonstrating the operational efficiencies and flexible brand standards we’re offering to the market

Jeremy Bratcher, CEO and co-founder of Landingplace Hotels

Landingplace Holdings will focus primarily on acquiring and converting midscale hotels into Landingplace Suites, the company’s extended-stay brand, as well as Landingplace Select, its select-service brand designed for shorter-term stays. The ownership platform is designed to complement the company’s franchise development strategy by creating high-visibility demonstration properties and case studies that illustrate the brand’s conversion approach.

Many owners evaluating new brands want to see real-world examples before making a decision. By actively acquiring and repositioning hotels ourselves, we’re able to demonstrate exactly how our operational model performs in the marketplace

Jacob Amezcua, president and co-founder of Landingplace Hotels

The bond program supporting Landingplace Holdings is being structured in collaboration with Wolfline Capital, a global investment banking firm specializing in structured capital markets transactions, and JTC Group, which will serve as registrar and provide administrative support for the issuance.

By utilizing globally recognized settlement infrastructure including Euroclear and CREST, the program provides a transparent, institutional framework for capital formation supporting the company’s acquisition strategy.

Access to institutional-grade capital markets infrastructure allows us to approach acquisitions with discipline and scalability. Our goal is to build a small portfolio of corporate-owned properties that showcase the brand and create momentum for franchise growth across the system

Jeremy Bratcher, CEO and co-founder of Landingplace Hotels

Several ownership groups and prospective franchise partners already are evaluating conversion opportunities alongside the company’s corporate acquisition efforts, as Landingplace moves quickly to establish its first portfolio of branded properties and accelerate early system growth.

The company believes the initiative will further strengthen its ability to support hotel owners navigating rising operating costs, increased financing pressure and evolving guest expectations.

Owners today are facing a rapidly changing landscape,” Amezcua said. “By actively participating as owners ourselves, we’re able to demonstrate that the Landingplace model isn’t just theoretical—it’s something we’re willing to invest in and operate alongside our franchise partners.

Landingplace officials emphasized that the ownership platform is intended to complement, not replace, the company’s long-term franchise growth strategy.

Our goal has always been to build a scalable franchising platform,” Bratcher added. “The corporate ownership program simply allows us to accelerate early momentum and provide real examples of how the Landingplace model works in practice.

Strategic Capital Partners

The Landingplace Holdings bond program was developed in collaboration with Wolfline Capital, a global investment banking firm specializing in structured capital markets transactions. JTC Group, a global professional services provider, will serve as registrar and administrative partner for the issuance. The program is designed to utilize globally recognized settlement infrastructure, including Euroclear and CREST, and is expected to be listed on the London Stock Exchange. The structure provides Landingplace with access to global capital markets infrastructure typically utilized by larger hospitality platforms.

Wolfline Capital officials said the structure reflects growing investor interest in hospitality platforms focused on operational efficiency and disciplined growth. “Landingplace represents a new generation of hospitality platforms designed around owner economics and operational efficiency. The capital structure supporting Landingplace Holdings provides the company with a scalable framework to execute its acquisition and conversion strategy

Nikita Dolgii, managing partner at Wolfline Capital