Hyatt and Airelles Win ‘White Lotus’ Season 4. Four Seasons Is Out

HBO’s “The White Lotus” has begun filming its fourth season, this time on the French Riviera, and the production company said the Airelles Château de la Messardière will be the film location for the White Lotus du Cap in Saint-Tropez, and the Hôtel Martinez, part of the Unbound Collection by Hyatt, will stand in for the White Lotus Cannes.

The plot will follow guests and employees at the fictional White Lotus hotels during a week involving the Cannes Film Festival, HBO said.

HBO’s placements could deliver a multi-year earned-media tailwind to properties that the owners and operators have invested heavily in.

Hyatt’s Hôtel Martinez

Hôtel Martinez is the largest hotel in Cannes, with over 400 rooms, including 116 suites. Typical rates during peak summer season and festival events are over €1500 a night.

The Martinez is owned by developer Constellation Hotel Group, which is controlled by Qatari investors. It’s operated by Hyatt under a