Hotels & Stays

IHG Hotels & Resorts boosts European growth with portfolio of 11 hotels

IHG Hotels & Resorts boosts European growth with portfolio of 11 hotels

London, UK – IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has entered into long-term franchise agreements for 11 hotels across Germany, Belgium and France. The hotels will be converted to IHG’s Holiday Inn, voco and Garner brands, bringing more choice to IHG’s guests across Europe.

  • Germany: 6 hotels (1,125 rooms) across key destinations such as, Leipzig, Bremen and Wiesbaden

  • Belgium: 4 hotels (497 rooms), including Brussels Airport and Brussels City Centre

  • France: 1 hotel (186 rooms), conveniently located at Paris Charles de Gaulle Airport

This portfolio will debut Garner, IHG’s midscale conversion brand, in Belgium, and strengthen IHG’s portfolio in Germany to almost 50 open hotels for this brand.

Powered by IHG’s leading commercial engine, each property will benefit from stronger brand visibility, increased direct bookings and the IHG One Rewards global loyalty programme, helping to capture both domestic and international demand. The 11 hotels are expected to join IHG’s system in the first half of 2027.

This agreement reinforces our strong confidence in the attractiveness and growth potential of the European hotel market for IHG, and underlines the appeal of our leading brands and enterprise for conversion opportunities. We’re delighted to partner with Ironstone Group and Ogilvy Management to welcome 11 high-quality hotels into our portfolio – all in prime city‑centre and key airport locations. Together, we share a clear ambition to deliver outstanding guest experiences to key city locations.

As we expand our voco, Garner and Holiday Inn brands, we’re delighted to offer guests even greater choice – backed by IHG’s trusted brands and scale.

Karin Sheppard, SVP & Managing Director Europe, IHG Hotels & Resorts

Existing hotel by Brussels Airport

Supported by IHG Hotels & Resorts, we are delighted to convert 11 hotels across Germany, Belgium and France under the Holiday Inn, voco and Garner brands.

Together, we are committed to providing exceptional hospitality and tailored services that meet the evolving needs of travellers across Europe. Partnering with a world-renowned hospitality company such as IHG enables us to convert these properties quickly and seamlessly, ensuring we can meet the demands of our domestic and international visitors in these prime locations.

Thomas Bralower of Ironstone Group

IHG has more than 1,230 open and pipeline properties across Europe, delivering exceptional hospitality experiences through its diverse brand portfolio. This includes more than 190* open hotels in Germany, 70* in France and 17* in Belgium. The new signings will add to a further 264* properties in development across the region.

The 11 hotels are currently operated under the PentaHotels brand and will be owned by a joint venture between Ogilvy Management and Ironstone Group, two specialist real estate and hospitality investment firms, with financing provided by Castlelake and Goldman Sachs. The hotels will be managed by Bralower & Loewe Hospitality Partners S.à r.l., a Luxembourg-based hotel management company established by the joint venture to operate branded hotels in partnership with leading global hotel companies. Bralower & Loewe’s strategy is focused on working with European property owners to enhance the operational performance of hotel assets through partnership with leading global hotel companies.

*Numbers as of 31 December 2025

About IHG®

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

  • Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
  • Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels, Noted Collection
  • Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
  • Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.

With over 1,200 hotels worldwide, the Holiday Inn® brand is the most widely recognized lodging
brand
in the world. In fact, the Holiday Inn brand was one of the first international hotel brands to
establish a
presence in China in 1984. The Holiday Inn brand provides the services that business travelers need,
while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as
restaurants and room service,…

Drawing on our years of experience in delivering True Hospitality, voco Hotels, gives people a different choice. Hotels
that are reliable enough to depend on, but different enough to be fun. Our new family of hotels are connected by their
individual characters, that make memorable travel dependable. Unstuffy hotels, where people feel comfortable to relax,
and just get on with relaxing. Hotels that stand out from the crowd.

In August 2023, IHG Hotels & Resorts (IHG) launched its new midscale conversion brand, Garner™ – an IHG Hotel.
The brand will be the leading choice for guests wanting great value stays at high-quality properties, and for owners
seeking higher returns in the midscale segment. With a promise to deliver ‘easy going stays that get you on your
way,’ Garner is designed for value-driven travellers of all ages who want a reliable and relaxed…

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