Emerging Travel Group strengthens its global offering though new partnership with Meliá Hotels International

• Emerging Travel Group (ETG) significantly expands its international inventory by directly integrating the nine brands of Meliá Hotels International.

• Through the direct connection, ETG adds over 400 company’s hotels in 40 countries to its portfolio.

• Meliá gains direct access to Emerging Travel Group’s network of nearly 120,000 B2B travel professionals across 190 source markets.

Emerging Travel Group (ETG), a global travel company operating the RateHawk, ZenHotels, and Roundtrip brands, announces a new direct integration with Meliá Hotels International, one of the largest hotel groups in Europe. This agreement marks an important step in ETG’s global expansion strategy, strengthening its ability to offer professional partners a broader, more diverse, and competitive portfolio.

Through this collaboration, ETG is adding more than 400 Meliá hotels across 40 countries, including strategic destinations such as Spain, Italy, France, the United Arab Emirates, Thailand, Vietnam and the Dominican Republic. Emerging Travel Group integrates Meliá’s nine brands – Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. 

The agreement strengthens Meliá’s global distribution power by providing direct access to ETG’s RateHawk platform, a network of nearly 120,000 B2B travel professionals, including retail agents, tour operators and API partners, across 190 markets. The integration, now delivered via Meliá’s direct API, will provide real-time availability and rates, faster and more reliable booking flows, flexible payment methods, marketing tools and enhanced support.

For Meliá Hotels International, this partnership with Emerging Travel Group is an important step in our strategy to strengthen global distribution through high-performing technology partners. The direct connection will enable us to offer thousands of travel professionals faster and more competitive access to our brands, reinforcing our presence in key markets.

Natalia Paszkowska, Senior Account Manager, Global Account Lead for ETG at Meliá Hotels International

The direct integration of Meliá’s diverse portfolio expands the range of top-quality accommodation options available to our B2B partners worldwide. For agents who serve high-value travelers seeking premium stays, elevated service standards, and distinctive experiences, access to such offerings is essential. Direct connectivity with Meliá’s hotel portfolio enables travel agents to better meet these expectations, while also driving strong demand from high-net-worth travelers.

Victoria Shamshurova, Managing Director for Wholesaler Business Unit at Emerging Travel Group

Emerging Travel Group provides its customers and partners with access to more than 3.2 million accommodation options available through direct connections and more than 350 suppliers. Since 2023, the company has been actively expanding its direct supply connection strategy. Over the past year, the number of directly connected properties has grown by 40%, reaching over 250,000 listings. In 2025, Emerging Travel Group achieved a gross transaction value of $4.8 billion. Over 40,000 bookings are made across the Group’s platforms daily. 

About Emerging Travel Group

Emerging Travel Group is a UAE-based online travel group founded in 2010 that operates travel brands for individual travelers, B2B travel professionals, and corporate customers in over 190 source markets. 

Our products help clients book all types of travel services: more than 3.2 million hotels from over 350 suppliers and 250,000 properties contracted directly, flight tickets of 450 airlines, transfers in 150 countries, car rental, and other travel-related services.

Emerging Travel Group employs more than 3,900 people across the USA, Europe, North and South America, the Middle East, and South Africa in roles ranging from product and business development to specialized multilingual customer support for all our customers, whether they are trade partners, corporate travelers, or individuals simply booking their hotels online.

About Melia Hotels International

Rooted in Mallorca (Spain), with a global footprint, Meliá Hotels International has evolved over seven decades into one of the world’s leading hospitality groups. Today, we are proud to be recognized as Europe’s most sustainable hotel company by S&P Global, and as a Top Employer Large Enterprise 2025, reflecting our unwavering commitment to excellence, innovation and responsible tourism.With a portfolio of over 400 hotels across key destinations worldwide, we deliver differentiated guest experiences through our nine distinct brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. Each brand is designed to meet the evolving expectations of our guests, while staying true to our Mediterranean roots and values.Our strategic focus on sustainability, talent development, and digital transformation continues to position Meliá as a benchmark in the global hospitality industry, driving long-term value for our stakeholders and creating meaningful experiences for millions of travelers around the world. . For more information, please visit www.meliahotelsinternational.com