Emilio Moro Drives Growth in Central America from Costa Rica ⋆ The Costa Rica News

With nearly two decades of experience in Costa Rica, the Spanish winery Emilio Moro, renowned for its winemaking tradition, is strengthening its presence in the country by introducing new labels and expanding its portfolio of white wines from the El Bierzo region.

The brand, distributed by Alpiste and available in supermarkets and specialty stores such as Bottega, continues to strengthen its relationship with local consumers in a market where it already has a strong foothold but which still offers significant growth potential.

This progress is the result of a consistent distribution strategy, as well as a sustained connection with Costa Rican consumers, who are increasingly interested in exploring and learning about the world of wine. Added to this is the dynamism of the tourism sector, which has helped to promote wine culture in the country and establish Costa Rica as a key market for the brand.

Nacho Andrés, Director of Business Development at Emilio Moro, explains that the winery has been present in the Costa Rican market for 18 years through its partnership with Alpiste, an alliance that has allowed the brand to establish itself with great prestige. “We are currently in 72 countries, and in Costa Rica, we have a very solid market share within the Ribera del Duero region, where we offer our entire portfolio of red wines. We are now moving forward with the introduction of white wines from the El Bierzo region,” he notes.

As part of its growth strategy, Emilio Moro is committed to diversifying its portfolio in the country by adding white wines made from the Godello grape variety, such as Polvorete, which bears the Bierzo designation of origin.

According to Andrés, Costa Rica ranks among the winery’s top 10 key markets and, on a per capita basis, is one of the countries where its wines are consumed the most. “We have achieved market shares close to 20%, which practically represents leadership in the category. Costa Rican consumers feel comfortable with the brand. Additionally, Guatemala and Panama are also significant markets where we have seen substantial growth,” he adds.

The Winery

Emilio Moro is a family-owned winery with over 100 years of history, now in its fourth generation of winemakers. Its humble origins and deep connection to the land have shaped a journey rooted in hands-on work in the vineyards, a deep understanding of the vines, and a gradual expansion into international markets—all while staying true to its essence.

“We are a 100% family-owned winery. This didn’t start as a business investment, but as the work of a family that always believed in the potential of its land and in the value of wine as a way of life,” says Andrés.

Globally, the winery focuses approximately 75% of its operations on the Spanish market, while 25% is dedicated to exports, with the United States and Mexico as the main destinations. In this context, Costa Rica is one of the most significant markets in Central America, driven by its business partner Alpiste.

In Central America, the markets in Guatemala, Nicaragua, and Panama are also experiencing steady growth, with a variety of labels and a broad portfolio of wines.

In Costa Rica, the winery offers a wide range of wines, including labels such as Emilio Moro, Polvorete, Finca La Felisa, Finca Resalso, Malleolus, Malleolus de Valderramiro, and Sancho Martin, reflecting its commitment to diversification and keeping pace with the evolving tastes of Costa Rican consumers.

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