Frasers Hospitality to open 18 new serviced and hotel residences across Asia by 2028

Frasers Hospitality, a business unit of Frasers Property, has  announced plans to open 18 new serviced and hotel residences across Asia by 2028, reinforcing  its focus on serviced living in the region. 

The expansion pipeline is anchored by a new Fraser Suites flagship in Bangkok, set to open in  the second half of 2026. The property will mark the next phase of the Fraser Suites brand and  strengthen Frasers Hospitality’s presence in a key regional gateway city.

Demand for serviced residences across Asia continues to be supported by increased cross border mobility, longer average stays and evolving work‑travel patterns. In 2025, Frasers  Hospitality recorded continued growth in corporate bookings across the region, reflecting demand  for accommodation that supports extended and more flexible living arrangements.  

Our focus is on expanding Frasers Hospitality’s serviced living portfolio in a disciplined and deliberate way, prioritising markets and formats where demand for longer-stay accommodation is strengthening structurally. Asia continues to present these opportunities as travel and work patterns evolve. Our strategy centres on investing in assets and brands that are designed for extended living, are operationally resilient and remain relevant across market cycles.

Ms Eu Chin Fen, Chief Executive Officer, Frasers Hospitality

Expanding regional pipeline 

Frasers Hospitality has secured six new signings across Malaysia, Indonesia, Vietnam, China  and Japan, further strengthening its development pipeline in key Asian markets. Two of these properties are expected to commence operations this year, contributing to a total of seven new  serviced and hotel residences scheduled to open across Asia this year. 

Fraser Suites Bangkok: Flagship and brand evolution 

The new Fraser Suites Bangkok will debut the refreshed Fraser Suites brand, introducing curated, experience-led programming designed for a more refined and personable approach to  long-stay serviced living. The brand refresh will focus on functional design that supports residents’  daily routines, alongside serviced standards tailored for extended stays.  

Located within the top ten floors of a 45-storey premium office tower integrated with the 160,000  sqm One Bangkok Retail development in the heart of the city, the 261-room property is positioned  within Bangkok’s central business and lifestyle district. The residences will offer personalised  service, contemporary Thai-inspired design, two dining venues and curated wellness offerings,  alongside layouts designed for comfort and practicality. The flagship property is scheduled to  open in Q4 2026. 

Deepening presence in Southeast Asia 

In Southeast Asia, Frasers Hospitality will further strengthen its presence with two additions in  Malaysia by Q2 2026 and open its fourth property in Vietnam.

In Malaysia, Capri by Fraser, Penang will offer 248 rooms and communal spaces designed for independent, experience-focused travellers. The property will be located near the UNESCO-listed  George Town. Fraser Residence Putrajaya will provide 283 serviced apartments with family oriented facilities that include a games room and children’s playroom, and a stunning waterfront  view of Putrajaya Lake. 

In Vietnam, Fraser Residence Hinode City, Hanoi will open by the end of 2026, introducing 401  residences within a mixed-use development on the city’s fringe. A short drive from the Old Town,  residents will enjoy easy access to Hanoi’s major commercial and lifestyle districts.  

Expanding into the premium rental segment in China 

Building on its recent entry into China’s premium rental apartment segment, Frasers Hospitality  will open two new properties under the Modena by Fraser brand in Chengdu and Dalian in Q3  2026 and Q3 2027 respectively. 

Targeted at young working professionals, both properties will offer serviced apartments with  shared amenities and prime proximity to major transport nodes and employment hubs. Modena  by Fraser, Chengdu will be located near Chengdu Railway Station and the vibrant Taikoo Li  Chengdu complex, while Modena by Fraser, Dalian will be near the Dalian Economic and  Technological Development Zone. 

Broadening presence beyond major cities 

Fraser Residence Wuzhen will mark Frasers Hospitality’s expansion beyond China’s major  urban centres. The 117-unit property will be located in the historic Jiangnan water town of Wuzhen, offering one- and two-bedroom apartments with fully equipped kitchens. It is scheduled to open  in Q4 2026. 

In Japan, Fraser Place Roppongi Tokyo will introduce 120 serviced apartments in one of the  city’s most established cultural and lifestyle districts, with access to key business hubs. The  property will offer an accommodation range from studios to two‑bedroom apartments and include  a residents’ lounge as well as indoor gym. It is expected to open in Q3 2026.  

Together, these openings reflect Frasers Hospitality’s focused expansion in Asia, supported by a  disciplined approach to growth and a consistent serviced living proposition across markets. 

About Frasers Hospitality

Frasers Hospitality is a leading investor-operator within the lodging sector, backed by 27 years of proven expertise. We specialise in optimising and managing hospitality assets to deliver sustainable value for our stakeholders. As a strategic business unit of Frasers Property Limited, our presence spans Asia Pacific, Europe, the Middle East and Africa.

With a diversified portfolio of over 100 lodging assets across geographies and segments, Frasers Hospitality offers a comprehensive end-to-end ecosystem of bespoke lodging expertise and solutions to maximise performance, value and growth for our partners across the real estate value chain. We are a trusted expert and preferred partner within the lodging sector with a proven track record and a business model optimised to deliver value.

Frasers Hospitality is distinguished by its style of hospitality from our progressive mindset that fosters innovation and matched with our award-winning brand portfolio tailored to new ways of travelling, living and socialising. Recognised globally for our commitment to hospitality excellence, we have earned numerous industry accolades and awards, showcasing our leadership in delivering exemplary, quality services, and curating memorable, life-enriching experiences for our guests and residents – by people, for people.

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