Hilton joins the Hidden Disabilities Sunflower program in Singapore

SINGAPORE – Hilton (NYSE: HLT) has joined the global Hidden Disabilities Sunflower network in Singapore, a globally recognized symbol that helps make the invisible visible by supporting people with non‑visible disabilities. As a Sunflower member, Hilton is reinforcing its commitment to inclusivity, ensuring that guests with hidden disabilities can receive the support and understanding they need throughout their stay.

All four Hilton properties in Singapore – Conrad Singapore Marina Bay, Conrad Singapore Orchard, Hilton Singapore Orchard, and Hilton Garden Inn Singapore Serangoon – are now accredited. Team members across these properties have completed specialized training to recognize the Sunflower symbol and proactively support guests with non-visible disabilities, such as autism, chronic pain, or sensory sensitivities.

At Hilton, our hospitality is rooted in a culture of belonging where we want every guest to feel they can show up as their authentic self. We recognize that for many, travel can be challenging when their needs aren’t immediately obvious. By launching the Sunflower program in Singapore first, we are empowering our teams to lead the way in inclusive care. This is a meaningful step in our journey to ensure the light and warmth of hospitality are accessible to everyone, regardless of their needs.

Alexandra Murray, area vice president and regional head of South East Asia, Hilton

The Sunflower symbol, typically worn as a lanyard, badge, or displayed on a vehicle, signals that a guest may have a non‑visible disability and may require a little extra time or assistance. Guests can also carry a card explaining their specific needs, allowing hotels’ team members to provide tailored care. To further bridge the gap, some team members may wear Sunflower pins to identify themselves as trained allies, making the travel experience more comfortable and seamless.

We are thrilled to welcome all Hilton properties in Singapore to the global Hidden Disabilities Sunflower network. Individuals with non-visible disabilities have diverse needs, and Hilton is setting a new benchmark for inclusive hospitality by implementing the program in Singapore. This commitment ensures that individuals with non-visible disabilities feel seen, supported, and welcomed from the moment they check in.

Paul White, CEO, Hidden Disabilities Sunflower

More information on the Hidden Disabilities Sunflower network can be found here.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.