The Imperial Hotels & Resorts rolls out Amadeus Web Solutions to elevate its digital presence across Thailand

Bangkok, Thailand –The Imperial Hotels & Resorts, part of TCC Group, has implemented Amadeus Web Solutions to modernize its digital presence and support the group’s refreshed brand architecture. The move marks a significant step in Imperial’s transformation as it reintroduces its portfolio to a new generation of travelers.

Through this partnership, the hotel group has transitioned from its former WebBuilder platform to the new Amadeus Web Collection suite, enabling a fully responsive, conversion focused digital experience across all four brands: The Imperial Hotels & Resorts, The Wellness Collection, TARA by The Imperial, and imm Hotel. With 15 properties across Thailand and several new openings planned for 2026, the collaboration will enhance brand consistency and support Imperial’s direct booking performance.

Amadeus Web Solutions offers a mobile-first and accessibility-aligned design, SEO, and seamless integration with the iHotelier® Suite, helping Imperial streamline operations, improve content management, and deliver a more personalized and intuitive booking experience for guests. The platform’s continuous innovation enables the hotel group to benefit from ongoing enhancements without costly redevelopment cycles.

“This collaboration marks an important step as we enter a new era for The Imperial Hotels & Resorts,” says Jaran Inkamon, President of The Imperial Hotels & Resorts. “Through a strategic rebranding and progressive renovation of our properties, we are reshaping the future of our hospitality portfolio. With Amadeus as our technology partner, we can bring our renewed vision to life online and connect more meaningfully with today’s global travelers.”

“We are proud to support such a beloved Thai hospitality brand in its digital evolution,” comments Paul Wilson, Vice President of Hospitality, Asia Pacific, Amadeus. “Our Web Solutions are designed to empower hotel groups to strengthen guest engagement and elevate direct channels, with intuitive, flexible technology that helps hotels ‘set it and forget it’. As part of our Hospitality portfolio, the solution also supports greater efficiency and more personalized experiences, aligning with our goal of helping customers stand out in a competitive market while driving profitable demand.”

About The Imperial Hotels & Resorts 

The Imperial Hotels and Resorts is a distinctive collection of hotels and resorts across Thailand, offering authentic Thai hospitality in diverse destinations—from the mountains of Mae Hong Son, Chiang Rai, and Chiang Mai, to vibrant cities such as Bangkok and Korat, and coastal retreats including Cha-am and the southernmost province of Narathiwat. Each property reflects the character of its location while providing warm service and comfortable stays.

Entering a new era in 2026, the group will introduce a refreshed brand architecture to better serve evolving traveler needs. The portfolio will be organized into four brands: The Wellness Collection Hotels for premium wellness and luxury retreats, The Imperial Hotels and Resorts for classic full-service of convention centre hotels and resorts, TARA by The Imperial Hotels and Resorts for comfort MICE and resort experiences, and imm Hotel for smart, accessible city stays.

Together, these brands span luxury, resort, meeting-focused, and budget accommodations, strengthening the group’s presence across Thailand while staying rooted in genuine Thai hospitality.

Visit The Imperial Hotels and Resorts at www.imperialhotels.com

About Amadeus

Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.

Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.

We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.

We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.

We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years.

Amadeus. It’s how travel works better.

To find out more about Amadeus, visit www.amadeus-hospitality.com.

Follow us on: Facebook, Twitter, LinkedIn, and Instagram.