The Next Phase of Latin America Travel

Travel demand across Latin America is strong, but the way travelers move through the system is changing.

For travel leaders, understanding how affordability, income levels, and travel costs shape where people go and how they book will influence decisions around pricing, route expansion, marketing strategy, and distribution.

LATAM travelers are highly engaged and show intent levels comparable to other major global regions. Spending is expected to rise, but in a measured way, with most travelers increasing budgets moderately rather than significantly. The travel planning journey is more open and less platform-driven than elsewhere, with strong reliance on search creating the conditions for rapid adoption of AI-led discovery. At the same time, experiences — especially food — play a defining role in influencing where travelers choose to go.

Where Should Travel Companies Focus Growth?

According to Skift Research’s latest surve