The Small Changes Revolution: Novotel Launches Star-Studded Collective to Make Longevity Accessible to All

In a world where 68% of working adults crave better work-life balance and extreme wellness feels out of reach, Novotel has introduced the Novotel 37 Collective – a game-changing community of world-class athletes, culinary innovators, and wellness experts united by one revolutionary belief: small, sustainable changes compound into extraordinary transformations.

The Collective’s name reflects a powerful mathematical truth – just 1% improvement each day compounds to create 37-fold positive change over a year. This isn’t about perfection or radical lifestyle overhauls. It’s about proving that longevity and wellbeing are achievable through simple, enjoyable daily choices.

We’re democratizing longevity. For too long, wellness has been positioned as a luxury pursuit requiring extreme measures. The Novotel 37 Collective proves that extraordinary health and happiness come from small, consistent actions anyone can take – whether you’re traveling for business, planning a family vacation, or simply living your daily life.

Jean-Yves Minet, Novotel Global Brand President

Meet the Trailblazers Leading the Movement

The Novotel 37 Collective continues to grow, bringing together diverse and inspiring voices who embody the power of small, consistent improvements. Each member represents a different facet of the movement – from movement and nutrition to connection and sleep – demonstrating how 1% daily actions can transform wellbeing in joyful, sustainable ways.

• Alfie Steiner – The plant-forward culinary revolutionary is transforming how we think about food, proving that delicious, nourishing meals can fuel both personal health and planetary wellbeing without sacrificing flavour or satisfaction.

• Javier Pastore – The former Paris Saint-Germain maestro, celebrated for his extraordinary vision and technical brilliance, brings elite-level insights into mental clarity, strategic thinking, and the daily habits that sustained a world-class career.

• Olivia Arezzolo – Olivia Arezzolo is Novotel’s Sleep Expert, Australia’s leading sleep expert and worldwide keynote speaker. With a best-selling book in 10 countries, Olivia translates sleep science into practical, actionable advice; and helps us use sleep as a strategy – for performance, leadership and longevity.

The Case for a Longevity Revolution

Novotel’s research reveals that travellers are actively seeking realistic, sustainable ways to enhance their wellbeing. Traditional wellness trends often require extreme commitments, but the data shows that small, consistent steps are what truly create long-term change. The Novotel 37 Collective aligns with this insight by offering practical alternatives to the all-or-nothing mentality.

As Jean-Yves Minet notes, “The longevity economy is projected to be worth $4.6 trillion by 2030, but it shouldn’t be exclusive to those who can afford expensive retreats or extreme programs. Through the Novotel 37 Collective, we’re bringing world-class wellness wisdom to everyone, everywhere – from our 625 hotels across 70 countries to your daily routine at home.”

Beyond Inspiration: Actionable Transformation

The Novotel 37 Collective delivers tangible value through Novotel’s four longevity pillars:

• EAT: Alfie Steiner’s plant-forward innovations transform nutritious eating into an accessible, flavour-forward experience.

• MOVE: Kauli Vaast demonstrates how joyful movement can be part of everyday life, while Novotel’s partnership with Paris Saint-Germain provides practical tools for guests and families.

• SLEEP: Olivia Arezzolo shares expert, evidence-based techniques for improving sleep and rest – both in hotel rooms and at home.

• MEET: Javier Pastore brings guidance on meaningful connections, mental clarity and maintaining balance under pressure. Through videos, interviews, practical tools, and on-property experiences, the Collective provides travellers with real strategies that support meaningful, daily progress.

A Global Movement, Not Just a Moment

The Novotel 37 Collective reflects the growing desire for authentic, accessible wellbeing solutions. Whether for frequent travellers, busy parents, or anyone seeking more balance, the Collective offers a trusted roadmap built on progress, not perfection.  

As Minet says, “Whether you’re a frequent traveller looking to maintain healthy habits on the road, a parent seeking family wellness strategies, or someone simply wanting to feel better every day, the Collective offers real tools that work in real life.”

The community will continue expanding in the coming months, welcoming additional voices from wellbeing, culinary, business, family and ocean preservation disciplines.

Goal-setting and Wellbeing

A global study by Novotel of 9,000 travellers across 8 countries worldwide indicates that over half of travellers (50.2%) regularly set personal goals for the year, while nearly one in five (19%) do not set any at all, highlighting the varied ways people approach goal–setting and self–improvement.

Personal development dominates these goals, with personal growth and health being nearly equal priorities. Career advancement ranks third, while relationship–focused goals affect about one–third of goal–setters. Younger generations prioritise career and financial improvement far more heavily (Gen Z: 47.3%, Millennials: 46.4% vs. Boomers: 9.4%). Personal growth remains high across all age groups but peaks with Gen Z (61.8%).

India leads in personal growth motivation (62.3%), while Brazil tops health and fitness goals (54.4%). China shows the highest career/financial focus (44.6%), and the UAE leads in relationship/social motivations (42.6%).

Nearly eight in ten people (79.3%) express confidence in achieving the goals they set. Confidence decreases significantly with age, Gen Z reports 91.2% confidence versus only 51.2% among Boomers.

The most successful approach is starting small, an approach followed by just 37% of respondents, suggesting travellers are starting to understand the value of gradual habit formation. This echoes Novotel’s 1% more philosophy which the Novotel 37 Collective will continue to inspire so more travellers understand the value of small steps for lasting impact. 

For more on Longevity Everyday, follow Novotel Hotels (@novotelhotels) • Instagram photos and videos.

About Accor, a world-leading hospitality group

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.