TrustYou and HSMAI APAC Expand Strategic Partnership to Drive AI-Powered Guest Insights Across Asia-Pacific

SINGAPORE — March 24, 2026 — TrustYou, the #1 hospitality AI platform, today announced the expansion of its strategic partnership with HSMAI Asia Pacific (APAC) for 2026. This collaboration aims to equip hotel commercial leaders across the region with deep guest insights and AI-driven data to enhance operational decision-making and revenue growth.

As guest expectations evolve, this partnership focuses on helping hospitality professionals translate sentiment data into actionable commercial strategies. TrustYou will contribute its expertise through HSMAI APAC’s educational platforms, networking events, and the Commercial Strategy Conference in Singapore.

Will Howes, Vice President, Asia-Pacific at TrustYou, commented:

“Following the success of our strategic partnership with HSMAI in Europe, TrustYou APAC is proud to expand this collaboration across the APAC region in 2026. This partnership underscores the growing importance of deep data and AI-driven insights in enabling hoteliers to make smarter decisions, enhance guest experiences, and drive measurable revenue growth.”

Jackie Douglas, President Asia Pacific at HSMAI, added: 

“Our partnership with TrustYou brings valuable data and insight into the conversations that matter most to hotel commercial leaders today. As the industry becomes increasingly data-driven, understanding guest sentiment and reputation signals is essential for making better commercial decisions and delivering stronger guest experiences.”

Through this expanded collaboration, both organizations aim to bridge the gap between guest feedback and commercial excellence in an increasingly competitive market.  Join TrustYou and HSMAI at the annual Commercial Strategy Conference in Singapore on the 14^th-15^th May. 

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About TrustYou 

TrustYou is the #1 hospitality AI platform. Since 2008, hospitality brands from around the world have used TrustYou to transform guest feedback, customer data, and automated interactions into revenue-generating opportunities. TrustYou empowers hospitality brands to increase direct bookings, enhance guest satisfaction, and streamline operations—all powered by cutting-edge AI.

• Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences.

• Customer Data Platform (CDP): AI-powered customer data management for more direct bookings.

• AI Agents: Intelligent, always-on agents that boost productivity and reduce operational costs. Learn more at www.trustyou.com.

About HSMAI Asia Pacific 

HSMAI – Hospitality Sales and Marketing Association International is a global organization founded in the US in 1927. HSMAI Asia Pacific is the Asia Pacific arm of the organization, aiming to be a key influencer, pioneer, and the go-to industry resource for professional development, commercial strategies, and sustainability in the hospitality industry. It is a leading professional association dedicated to advancing sales, marketing, and revenue management in the hospitality industry.

Through conferences, education, certifications, research, and networking events, HSMAI connects commercial leaders across the region and provides practical insights that help hospitality professionals grow their careers and improve business performance.

Learn more at and https://academy.hsmai.org