Why All-Inclusive Travel Is Having a Moment

This sponsored content was created in collaboration with a Skift partner.

All-inclusive stays have become a mainstream choice for today’s travelers. According to a new survey from Skift, commissioned by Hyatt Inclusive Collection¹, 87% of consumers have either stayed or considered staying at an all-inclusive resort, with six out of 10 agreeing they are more likely to do so than they were five years ago. 

Generally speaking, consumers consider travel a necessity. Among those surveyed, 90% had taken at least one trip in the last year, while nearly 60% had taken two to three trips during the same time frame. Meanwhile, Skift Research found that 68% of Americans expect to spend more on travel in 2026 than they did in 2025. As travelers look to maximize value for their investments, all-inclusive travel is checking a lot of boxes.

“All-inclusive is very much having a moment with consumers today because it offers clarity in its value proposition, greater control over the stay experience, and an ability to meet the growing demand for experiences and personalization better than almost any other segment,” said Maria Zarraluqui, senior vice president, Global Growth and Owner Relations, Hyatt Inclusive Collection.

A Generational Shift in the Appeal of All-Inclusive 

The survey data is very clear on one critical point: Once a traveler experiences an all-inclusive stay, they are more inclined to rebook for future travel. 

Among those who had previously stayed at an all-inclusive resort, 84% are repeat guests. Moreover, 45% of consumers have stayed at an all-inclusive resort at least four or five times, indicating that once they decide the category suits their travel style, they are highly likely to return. 

The new research clearly shows strong engagement among younger travelers when it comes to all-inclusive preferences as well. For instance, 42% of Gen Z and 33% of Millennial respondents said they stayed in an all-inclusive resort within the past year, significantly outpacing older cohorts. 

Meanwhile, the percentage of respondents who said they’ve never considered an all-inclusive vacation was meaningfully lower among Gen Z (7%) and Millennial (9%) respondents, further underscoring the segment’s strong resonance with younger generations. At the same time, 16% of Baby Boomers and 25% of individuals over 75 said they have never considered an all-inclusive. 

Gen X consumers represented the midpoint in both datasets, but indexed on the side of their younger counterparts. 

One potential reason for this generational shift may be that younger adults are more careful to maximize the value of their travel spending. For instance, Millennials (75%) and Gen Z consumers (68%) agreed that “all-inclusive resorts provide better value than I can get planning different portions of a vacation on my own,” overindexing the survey average of 66%.

No matter the reasons, the trend lines are clear. In the next 10 to 20 years, today’s young consumers will become the core of the frequent-traveler market. If all-inclusive brands focus on building loyalty with these customers now, the category stands to gain significant long-term momentum. 

Travelers View Well-Being As Much More Than an Amenity

Many all-inclusive brands have incorporated popular athletic and mental health activities into their core offerings, such as yoga, meditation, and mindfulness. Indeed, this follows demand: 84% of consumers say access to well-being experiences is important when selecting an all-inclusive resort. 

It’s important for resorts to think beyond the latest trends listed in Travel + Leisure or the hippest travel and fitness tips taking over the algorithm on TikTok. Specialized retreats and niche programs will always have their place, but most travelers approach well-being more holistically. Today’s definition of well-being extends beyond fitness to include quiet time, a good night’s sleep, healthy and varied dining options, and meaningful moments with loved ones.

“Owners are fully embracing trends such as well-being and the growing importance of experiences as clear points of differentiation, opportunities for incremental upselling during the stay, and powerful drivers of guest loyalty,” said Zarraluqui.

When asked which well-being experiences matter most when choosing an all-inclusive vacation, relaxation (70%) and quality sleep (59%) significantly outranked more accepted “wellness trends” such as physical fitness (29%). Travelers valued mindfulness (35%) and emerging concepts like digital detox (12%) as well, and they included engaging with local culture, entertainment, and outdoor adventure as factors contributing to their well-being. 

All-inclusive resorts are uniquely positioned to meet these guest needs by simplifying logistical details, such as coordinating meals and activities, and by creating built-in opportunities for groups to spend meaningful time together. Ultimately, this allows travelers to focus less on planning and more on living in the moment. 

Why All-Inclusive May Be the Ideal Travel Category to Perfect Personalization 

The opportunity for all-inclusive travel to become even more valuable lies in resorts’ ability to balance value and optionality with memorable, personalized experiences. 

Among travelers who have experienced an all-inclusive stay, nearly 80% said the resorts did a good job of understanding their preferences and providing recommendations for activities that met those needs. Of course, with modern technologies and personalization strategies, there are opportunities to optimize further. 

“Technology will play an increasingly supportive role, as it will allow us to analyze the full guest journey in a more comprehensive way, better understand what guests are looking for and what their expectations are, and therefore achieve higher levels of satisfaction and loyalty, ultimately driving stronger results for owners,” said Zarraluqui. 

When further queried, 44% of respondents said real-time recommendations would help their stay feel more special and specific to them. This may include activity suggestions or room-service recommendations based on previous behaviors within a given trip. 

Meanwhile, 34% said private experiences, such as those guided by local experts or community partners, defined their preferences for personalization. One-third of respondents (33%) would like to see more curated itinerary planning based on their personal preferences. 

Regardless of varying individual desires, personalization has moved from a “nice-to-have” to a baseline expectation. This is shaped by years of exposure to tailored digital experiences across retail and entertainment, such as e-commerce shopping and streaming algorithms. 

Personalization isn’t limited to an individual stay, either. A traveler may love a particular resort or destination, but would have very different needs if arriving for a couple’s anniversary weekend or a Spring Break trip with three kids and two grandparents in tow. 

As travelers gravitate toward a brand or brand family they trust, a multi-resort presence within one destination can drive repeat visits and familiarity over the long term. There’s an opportunity for owners, developers, and investors to expand and create a connected portfolio of properties that each support different needs and travel styles to help build and foster loyalty. 

“Owners are increasingly recognizing the value of strong brands, something Hyatt already has in place and that we are continuing to reinforce as part of our ongoing brand-focused evolution,” Zarraluqui said.  

What the Future Holds for the All-Inclusive Category 

While an ideal all-inclusive experience looks different for everyone, three core benefits consistently stand out: financial value, stress- and worry-free planning, and a holistic experience catered to rejuvenation and personal well-being. 

As a result, industry executives, investors, developers, and suppliers are shifting their perspectives and strategies not only on why, where, and when people travel, but also on how they choose to travel. 

“The all-inclusive model has gone through a significant evolution, from a mass-market, volume-driven product to a much more sophisticated proposition,” said Zarraluqui. “Looking ahead, I see it evolving toward even greater personalization and a richer, more curated range of experiences, which will make it increasingly popular among consumers — especially younger generations.”

For more information about Hyatt Inclusive Collection, visit www.hyattinclusivecollection.com.

This content was created collaboratively by Hyatt Inclusive Collection and Skift’s branded content studio, SkiftX.