IHG Expands Reward Offering In Germany Through PAYBACK Partnership

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces its partnership with PAYBACK, Germany’s leading consumer loyalty programme with more than 35 million customers. The collaboration introduces a new way for German guests to earn rewards when staying at any of IHG’s 7,000+ hotels worldwide.

The partnership strengthens the value of IHG One Rewards by connecting hotel stays with PAYBACK’s everyday rewards ecosystem – one of the most widely used loyalty platforms in Germany. For IHG One Reward members based in Germany, the partnership offers greater flexibility and value beyond travel rewards. Members can choose how they earn rewards when staying at participating IHG hotels around the world, by selecting either IHG One Rewards points or PAYBACK points as their earning preference within the IHG One Rewards app or IHG.com. PAYBACK points earned through hotel stays can be redeemed across PAYBACK’s extensive network of retail, grocery and lifestyle partners.

We’re delighted to announce our partnership with PAYBACK, one of Germany’s most trusted loyalty programmes. It strengthens the importance of the German market to IHG and enables us to engage German travellers in a more relevant and personalised way. Beyond traditional travel rewards, the collaboration delivers added value for guests, boosts visibility for our owners, and highlights the strength of IHG’s masterbrand in building high‑value, market‑centric partnerships that drive growth

Mario Maxeiner, Managing Director, Northern Europe at IHG Hotels & Resorts

With IHG Hotels & Resorts, we are gaining a strong global partner with many popular brands that perfectly complement our travel offerings. At the same time, we’re demonstrating just how powerful our platform is. With PAYBACK, we bring a total of 700 strong brands together under one roof and offer more than 35 million customers the right offer, at the right time, through the right channel – now also to guests at IHG’s hotel brands such as InterContinental, Kimpton, Holiday Inn and Garner. This enables efficient new customer acquisition, strong engagement of existing guests, and additional booking incentives through personalized campaigns

Dominik Dommick, Managing Director at PAYBACK

IHG currently operates 190* hotels in Germany and has an additional 52 hotels in development.

*Numbers as of 31 December 2025

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