WorldHotels™ Brings Norwegian Heritage to the Global Stage Through De Historiske Partnership

WorldHotels, a global brand of independent luxury and lifestyle hotels, has entered into a partnership with De Historiske, a network of more than 102 unique hotels, restaurants and historic ships in Norway. In the initial phase, 25 hotels will join the portfolio and become part of the WorldHotels™ Crafted collection, which highlights hotels with strong identities, creative design and experiences that reflect the character of the destination. The brand alignment provides De Historiske’s members with extensive distribution across the United States, the United Kingdom and the European Union. In addition, the collaboration strengthens WorldHotels’ presence in Norway, bringing its Scandinavian portfolio to 37 hotels.

We are proud to welcome De Historiske into the WorldHotels portfolio. This partnership brings together two brands united by a shared commitment to authenticity, heritage, and exceptional guest experiences. De Historiske represents some of the most characterful and culturally significant historic hotels and restaurants in Scandinavia, each with a story that spans generations. We are excited to work together to further our mission of celebrating the individuality of each hotel and connecting travelers to destinations rich in stories, heritage and meaning around the world.

Ron Pohl, President of WorldHotels

The expansion broadens WorldHotels’ reach in Norway, from coastal destinations and fjord landscapes to historic urban environments and mountain areas, strengthening its presence beyond the largest cities and creating a more diverse portfolio for both leisure and business travelers.

This is a collaboration that is fully in line with our values. We seek partnerships with hotels that are run with passion, have a clear identity and wish to preserve their distinctive character, while also recognizing the strength of collaborating on visibility and loyalty. By working with De Historiske, we are strengthening our focus on hospitality and experiences. It is a natural step in our growth strategy in Scandinavia and an opportunity to reach more guests who are looking for something more than just a room.

Johan Michelson, CEO of BWH Hotels Scandinavia

Among the hotels joining the WorldHotels portfolio are Bekkjarvik Gjestgiveri, led by Bocuse d’Or winner Ørjan Johannessen; the venerable Kviknes Hotel; and the historic Sundvolden Hotel, with more De Historiske hotels expected to join in future phases.

Bound by a passion for authenticity and local character, WorldHotels and De Historiske champion independent properties that celebrate their local heritage.  Together, they redefine hospitality as a universal feeling—where every traveler, whether in a bustling city or a quiet fjord, finds a place where they truly feel welcome.

Our hotels in De Historiske will contribute to WorldHotels while also attracting more international guests to cultural and heritage tourism at unique historic sites in Norway. Norway is a unique destination, and we look forward to welcoming guests from all over the world through our collaboration with WorldHotels.

Nils Henrik Geitle, CEO of De Historiske

Guests can browse the full list of hotels and make room reservations online now at worldhotels.com.

About BWH^® Hotels

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.* With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.