Cushman & Wakefield appoints Luis Arsuaga as Head of Capital Markets Hospitality in Spain

In his new role, Arsuaga will lead Cushman & Wakefield’s hotel platform in Spain alongside Bruno Hallé and Albert Grau.

Madrid, 20 April 2026 – Real estate consultancy Cushman & Wakefield has appointed Luis Arsuaga as Head of Capital Markets Hospitality in Spain, with the aim of strengthening its Hospitality platform, one of the company’s key strategic growth pillars in Spain and Iberia.

In his new role, Arsuaga will lead the hotel platform alongside co-heads and partners Bruno Hallé and Albert Grau. This appointment reflects Cushman & Wakefield’s continued commitment to building a leading team in a sector that is key to the Spanish economy.

“We firmly believe that sustainable growth is built by attracting the best professionals in the market, combining experience, investment insight and operational expertise. With this step, we continue to strengthen our ability to support our clients with greater depth, ambition and impact in a key sector for the Spanish economy”, said Oriol Barrachina, Head of Iberia at Cushman & Wakefield.

According to Arsuaga, “I look forward to bringing my experience in the hotel investment market to the firm, working alongside a strong existing team, and taking advantage of the positive momentum the sector is currently experiencing”. Spain closed the last financial year with more than €4 billion in hotel investment, 50% higher than in 2024, ranking second in Europe behind the UK, according to Cushman & Wakefield data.

This appointment follows other recent strategic hires at the firm, such as Álvaro Alonso, who leads the Living and Corporate Finance businesses in Spain, in line with Cushman & Wakefield’s strategy to strengthen its capabilities in investment and advisory across key segments such as Hospitality and Residential.

A highly experienced profile in hotel investment

Luis Arsuaga brings more than two decades of experience in the real estate and hospitality sectors, with a strong track record in development, investment, transactions and asset management. Throughout his career, he has held leadership positions at companies such as CBRE and JLL, where he led the hotels business in Spain and Portugal. He later served as SVP Global Development at NH Hotel Group (Minor Hotels), leading international expansion. More recently, he has been CEO of Mabel Capital and Managing Director at Grupo Norvo, where he managed investment platforms with diversified portfolios of hotels, resorts and real estate assets, combining strategic vision with long-term value creation.

Cushman & Wakefield’s Hospitality division in Spain was established in 2019 and is led by partners and co-heads Albert Grau and Bruno Hallé.