Reducing OTA Reliance – How Sleeping Bear Hotels took a leap of belief

Learn how independent hotels can increase direct bookings and reduce reliance on online travel agencies (OTAs) with Sleeping Bear Hotels and Formula. Discover actionable strategies that can help direct bookings thrive in a competitive market.

In today’s competitive hotel landscape, many independent hotels struggle with high reliance on online travel agencies (OTAs) for bookings. This reliance cuts into profits significantly, often leading to frustration for hotel owners.

With Tudor Hopkins, founder, Sleeping Bear Hotels and Adam Hamadache, CEO and Founder, Formula – digital growth agency for hotels we explore how Sleeping Bear Hotels successfully reduced their OTA dependency and increased direct bookings.

• Understanding the Impact of OTA Reliance. Sleeping Bear Hotels, highlights that when he took over, the hotel was generating 60% of its bookings through OTAs. This reliance not only affected profit margins but also reduced the ability to engage directly with guests.

• High OTA commissions severely impact profitability. By shifting focus to direct bookings, hotels can keep more revenue in-house and build stronger relationships with guests.

• Tudor’s journey started with a shift in business model, removing unprofitable services and focusing solely on room bookings. He streamlined operations, which allowed for better pricing strategies and increased occupancy rates.

• The Role of Partnerships in Driving Revenue. Sleeping Bear Hotels took an innovative approach by partnering with local restaurants and attractions.

Media Contact

Ryan Haynes

HOST | Director | Lead Consultant [email protected]