HITEC 2026 Showcases Unmatched Hospitality Tech Variety as Exhibit Floor Space Sells Out

Hospitality Financial and Technology Professionals (HFTP®) has announced that exhibit floor space for the 2026 Hospitality Industry Technology Exposition and Conference (HITEC®) is officially sold out, with more than 360 companies exhibiting across 83,000 net sq. ft. of exhibit space. With expanded exhibit floor space this year, attendees can explore a broad mix of companies and dive into dozens of technology categories and solution options.

The HITEC 2026 exhibit hall will be open June 16–18, 2026, at the Henry B. Gonzalez Convention Center in San Antonio with more than 5,800 attendees expected. The event remains the world’s largest and longest-running hospitality technology conference and exhibition.

“We’re proud to see HITEC 2026 sell out and are thankful for the enduring support of returning exhibiting companies; as well as the new companies who are coming on board,” said Debra Cukjati-Lineberry, HFTP Chief Sales Officer. “What makes the show valuable to every stakeholder is that it’s a concentrated showcase of technology from new and legacy companies who are challenged to address a forever changing landscape. This is where operators get to compare and contrast solutions critical to their operations.”

Innovation Across the Show Floor

The HITEC exhibit hall will spotlight cutting-edge hospitality solutions across a wide spectrum, including:

• Artificial Intelligence and Chatbots

• Property Management Systems

• Cybersecurity and Data Protection

• Cloud Infrastructure

• Payment Processing

• Robotics and In-room Technology

• Guest Engagement Platforms

• Energy and Sustainability Solutions

• Mobile Apps and More

View the Full List of Exhibitors

In light of the sold-out status of the exhibit hall, HFTP reminds the industry that HITEC has a policy against pirate exhibitors (often known as outboarders or suitcasers). It is common for unaffiliated or non-exhibiting vendors to take advantage of the show’s popularity by promoting their wares leading up to and near the show, on the exhibit hall floor, a nearby meeting or party in an unofficial capacity. For those who missed the chance to exhibit, HITEC has started a waiting list for opportunities in case of cancellations. To learn more, contact [email protected].

HITEC North America is the world’s largest and longest-running hospitality technology exposition and conference. It offers a unique combination of top-notch hospitality technology education, led by industry peers and experts, and an unparalleled trade show showcasing the latest hospitality technology products and services. Attendee registration is available, with the Early Registration rate running through May 4. Explore hotel options and book your accommodations near the convention center.

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and India. HFTP is recognized as a group supporting the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world’s largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the publication of the Uniform System of Accounts for the Lodging Industry (USALI®), Hotel Online® and Hospitality Upgrade Magazine. Through its combined websites, the association has more than 140,000 site visitors a month. For more information about HFTP, visit www.hftp.org.